Keyword research and strategy for SEO : Ananya SEO Company

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Keywords : the foundation for good SEO

SEO copywriting Services

Content created for online platforms should be informative and engaging for visitors and convert them to customers; at the same time it should fully optimized for SEO too, without losing readability. Ananya SEO Company has highly skilled writers with experience in sales and marketing and promotion. We will work with your requirements and write copy for your website and other online media that will sell your services as well as result in higher search engine rankings.

Our SEO copywriting services include:

  • SEO website content
  • Article writing
  • Press releases
  • PPC text Ads
  • PPC landing pages
  • Blog posts

Effective keyword strategy for search engine optimization

Your potential Customers are out there on the web right now, searching for products or service that you sell on your website. You have learnt that search engines index the content of your web pages and your website is ranked according to secret algorithms, which experts can only conjecture about.

You need to do a keyword research to discover all the key phrases searchers employ to find your product category. Human beings are complex, and use a bewildering variety of terms to find a product. The search terms depend on geography (spelling variations), how well they can guess the search term which can bring up what they seek. After all the worldwide web is a hay stack, and any search term, however long or unlikely, will bring up millions or thousands of website, many of them irrelevant to your goal.

Keywords matrix

The keywords matrix is an important technique which provides the set of keywords you will use for SEO and PPC campaigns. The components of keywords matrix are :
  • basic keywords
  • geographic location
  • Regional spellings, Misspellings, hyphenated and plural
  • complimentary keywords
  • Brand & competitor keywords

Keywords for SEO website
Let us take an example. Say your website promotes search engine optimization services.


Basic keywords

These are the most obvious and popular keywords, and best represent your product.

Geographic or Sector Keywords for SEO


These represent the geographic or location that the searcher is interested in, e.g., ‘SEO companies in India’.

Examples :
seo consultant india       seo company india     SEO company Bangalore      search engine optimization services Bangalore       search engine optimization company Bangalore       affordable seo company india       SEO for Social Sector       SEO for NGOs       SEO for Small and Medium Enterprises      

Related Or Complimentary Keywords

These are for products complimentary to your product, like webcam is a product associated with home computer. Similarly, if someone is looking for a Website hosting company or website development, it is quite likely that she will seek a search engine marketing company to promote the website.

Brand Keywords

These include your own brands, competitor brands.

Regional spellings, Misspellings, hyphenated and plural


There can be variations of keywords from country to county even in the English speaking world. For example, in North America, we may use the term "search engine optimization" but in the UK and Australia most web searchers will be using "search engine optmisation".


Basic Keywords for SEO


search engine optimization services      internet marketing company       search engine marketing services       search engine marketing company       search engine marketing service       internet marketing companies       affordable search engine optimization       online marketing firm       search engine marketing companies       internet marketing advertising company       search engine optimization and seo services       cheap seo services       organic search engine optimization      
SEO pricing packages
SEO pricing

Related Keywords for SEO


Website hosting company       Website development company       Website design agency       online ad agency       pay per click search marketing       web advertising agency       pay per click internet marketing       web advertising agencies       online ad agencies       pay per click advertisers       ppc advertisers       ppc internet advertising      
ppc management firm
pay per click experts       ppc search engine advertising

Brand Keywords


google adwords consultant
adwords qualified company       adwords management company       Yahoo Search Marketing consultant       Microsoft Bing submission       Ask.com search engine submission      

Narrowing down to the Final List of Keywords for SEO :

So how do you choose the best keywords from the many that can be generated?

Look for daily or monthly search traffic use a tool like Google Keyword Tool. There will be high competition for the popular keywords, that is those with high search traffic. Because the keywords are popular, lots of sites will use them.

You will face a lot of competition, and much of that competition will be good at search engine optimization. Metrics indicating competition are number of websites with exact phrase in content, number of websites with keyword / phrase in title, and number of websites with phrase in anchor text. Grade your keyword list into high, medium and low competition keywords.

The trick is to choose some of the most popular keywords and combine with niche keywords or ‘long tail keywords’, and have medium of low competition. Niche keywords use qualifiers like sector or geography or category, like “SEO for Drupal websites”. In the short term, it is easier to rank high for niche keywords.

You need to incorporate high traffic keywords, because these represent what your business is really about and your customers expect to find them in your web pages. Over a longer time frame, as you add more content, your ranking for the popular keywords will rise.

Discovering new keywords : Google Webmaster Tool’s New Top Search Queries


Google Webmaster Tools has now introduced a major enhancement of its top search queries report for a website. It gives useful data - number of impressions and click throughs - against search query where your website appeared for each position, and beyond page 3+.
This is sliced and diced by :
  • Time period
  • Country
  • Specific page which was served up

This represents a gold mine to discover new keywords where your website appears within top pages and 3+ pages. You can select the ‘buying keywords’ or the keywords that will result in sale or desired action (such as sign up) or desired traffic, and then optimize those pages to improve their rankings.

Earlier, Webmaster reported up to 100 search queries. Now it provides a much larger sample, more than 1000 keywords. It generates a chart of total impressions and clicks across all queries.

Good Copy writing for SEO

Copywriting for SEO is an art, a balancing act between good readability and incorporating keywords often enough to impress search engines. The top ranking sites for SEO related keywords provide evidence of the difficulty. Many of these sites, including those of top ranking search engine optimization companies in India, have content that make for insipid reading, stuffed as they are with keywords.

  • Use primary keyword in web page title and main heading
  • The first section should be a summary of whole page and include primary and secondary keywords
  • Map out the structure of the web page, writing a main heading and subheadings that contain keywords
 
 
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