There are thousands of companies offering SEO services and it can be a daunting task to select an SEO provider. A good proportion of these SEO companies guarantee to give you top ranking in search engines and submit website to thousands of search engines. The reality is that between themselves, Google, Yahoo!, Microsoft sites, AOL and ASK control 98% of the search market. These SEO companies are found to follow unethical SEO practices, also called ‘black hat’ SEO. This can lead to short term results certainly, but your website is likely to be blacklisted by search engines. Ananya SEO Company practices ethical SEO or ‘white hat’ SEO techniques, which yield sustained results.
We strictly avoid unethical techniques such as the following :
Hidden text : this technique simply adds lots of keyword rich text to your pages in a way that is either completely invisible or isn't easily visible to the user
Cloaking - the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be removed from the search engine index,
Keyword stuffing : keyword stuffing attempts to further increase the appearance of keywords by inserting it in all possible places, within content, alt image tag,
Hosting duplicate content on multiple websites or sub-domains.
JavaScript redirects - embedding a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees.
Using doorway pages : Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are created to rank for a particular phrase and then funnel users to a single destination.
Exchanging links with link farms (pages that consists of little else but links to other sites and usually the sites listed have links back to the farm page)
Other black hat SEO tricks
Apart from above illegitimate techniques, some companies are found to practice other unethical means such as :
Embed hidden links : these links can be to other clients of the SEO agency or to doorway pages.
Spam Blog comments : most blogs have URLs in comment set as ‘nofollow’. So spamming blogs with comments does not help in ranking higher.
2-way reciprocal links with irrelevant directories
Automated submissions to hundreds or thousands of search engines that attract little traffic.
The monthly SEO report from such companies naturally does not mention the unethical stuff. In contrast, you will get from Ananya SEO company a clear and transparent report which details out all SEO activities.
Google claims it is getting better at detecting black hat technique of link spam. Link spam is when following tactics are employed :
Blog spamming
guestbook spamming
Excessive reciprocal links or excessive link exchanging
Paid Links : Buying or selling links that pass PageRank
Google has been working on some new algorithms and tools to tackle linkspam. If you detect that your competitor has employed link spam, you can complain to Google by submitting spam report at :
Google Spam Report