 |
Link popularity the single most important off-page SEO factor. The number of incoming links to a website is like a citation or a vote. If large number of people are linking to your site, it means that they find the content compelling or trustworthy or an authority on the subject. In the early days, this led to ‘link spam’, or the linking of sites to hundreds or thousands of sites including ‘link farms’, small or irrelevant directories, blogs. Search engines wised up to this and started weighing in the relevancy of the linking site, in terms of topic, and popularity or PageRank. Then the concept of ‘link juice’ was introduced. The vote or value of trust that a site passed on to the linked site became the trust or PageRank of the site, divided by total number of outgoing links. The html attribute rel=”nofollow” was introduced, by which the site tells the search engine that it does not ‘trust’ the outgoing link. Thus the linked site with ‘nofollow’ will not get ‘link juice’. Reciprocal links have little value for SEO, unless the site subject matter is relevant.Keywords in anchor text of the hyper link has great value in ranking for the keyword on organic search. However if Google finds too many links with same anchor text, then the links are regarded as spam. Age of the links is another important SEO : the older the link, the more valuable. With these developments, link building has become hard work for the SEO consultant. Ananya SEO company takes all these factors into account while developing a link building strategy for your site. As the first step, we will analyze your current inbound link portfolio. In the second step, using sophisticated SEO tools, we will check your competitions’ back links and select suitable sites, based on relevance and page rank. Both steps will yield an initial list of targeted list of sites for link building campaign. We will focus on developing one-way links, and use reciprocal links only from trusted relevant directories. |
| SEO Backlinks Building Strategy |
|
