Ananya SEO Company integrates Local Search strategy into its SEO services plans. Local SEO through Google Place Page ( Google Places - formerly Google Local Business Center) is a mandatory for brick-and-mortar local small business such as restaurants, bars, clubs, retail stores, movie theaters etc which target or cover specific geographic locations.
Search engines Google and Bing have made localization a part of their ranking algorithms. The organic serach results are influenced by physical location of the searcher, even on queries where you don't specify a location is part of search query. Hence, if you want your website to appear in search results for users in specific cities, localized content and local SEO should be part of your SEO campaign.
From 27 October 2010, Place Search results will begin appearing automatically on Google when Google predicts you're looking for local information (read official Google announcement ). Place Pages now appear with each listing on SERPs.
In cases of ambiguous queries, if Google isn't sure whether users are seeking local information, there's another type of result that will appear. The SERP may show some local information (indicated by the red pushpins) intermixed with general web results.
It is clear that that those businesses which have successfully combined their organic SEO work with Local SEO techniques will features in first or second page results of Google.
Our Local SEO Techniques
Localization of website content : We will help create content which should be a great resource for the locations. We will help you make a video for each location and upload it to YouTube and other free video sites.
We will create and Optimize your Google Place/ Maps listing
Building Local Links : Aim to create a listing resource that promotes other sites/businesses and, in return, earns links from those sites (e,g., Yelp's badges )
We will create local listings in other local business platforms including :