Search Engine Optimization for Manufacturing Sector

Manufacturers in B2B space, from process industry (chemicals, drug intermediates), automotive components, machinery, engineering industry to electronic components, assume that internet market does not apply to them. They have a website, but do not think SEO or SMO can bring in prospective customers. They assume publishing in online industrial directories is sufficient.

The truth is that SEO and SMO can benefit B2B companies as much as it can to B2C companies. A well designed SEO campaign starts by identifying target audience – buying influencers (CEO to purchase manager), user influencers, gatekeepers.

Ananya SEO company India offers expert search engine optimization services to manufacturing companies. We combine expertise in organic SEO with industry domain knowledge to deliver results.

 

Our SEO methodology covers keyword research, keyword optimized content, on page optimization (meta tags, page title, URL, etc), search engine submission and link building.
If your website sells products, you might consider making an RSS feed available-e.g.,  your top selling products along with their prices. Leverage Google Product Search by submitting your products through data feed or Google Base API.

Our deep link building strategy will yield links from authority sites. Apart from links from industrial directories, online industrial buyer’s guide, Product directories, Online Marketplaces, we will research and discover related sites with high Google Page Rank and launch a campaign to get links.

We will help you publish articles in online journals about research in your company, innovations, best practices, quality initiatives, with SEO optimized keywords.


Do not just have images and bare specs of your products –detailed textual description, with keywords in URLs will help search engine rankings. If your site is dynamic, URLs should be search engine friendly. Individual products should not be accessible only through search interface. Search engine spiders cannot query the interface to unlock the product pages. The recommended SEO practice is to publish Google Site Map with all the product listings and keep the site map updated.

Rich Snippets, a new presentation of snippets applies Google's algorithms to highlight structured data embedded in web pages.  When searching for a product or service, users can easily see reviews and ratings. If you have online product reviews /rating, annotating your pages with structured data in a standard format will make your structured data available for Google's snippets.