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Search Engine Marketing for Non-Profit Sector (NGO)

SEO / SMO for NGO

The awareness of benefits of internet marketing, including SEO and PPC, to drive relevant traffic to the website is low is social sector. This sector has needs which are different from those of business.

Interested not-for-profit organizations, NGOs and MFIs may apply to Ananya SEO Services and realize the benefits of internet marketing.

Promotion Objectives in Social Sector

NGOs like Greenpeace :
  1. Enlist volunteers
  2. Generate awareness and mobilize support
  3. Attract donors
  4. Advocacy :Organize protests, seminars

MFI (Micro-Finance Institutions: :

  1. Enlist NGO’s for capacity building
  2. Get funding from agencies and industry
  3. Attract talent

Connect with the target audience

What makes someone write a donation check, spread the word about a campaign, or show up for a meeting or protest? What would make your audience want to act for social change? It is an emotional connection, linking with passion for a cause.

This can be delivered through stories in your website, online advertisement, online videos, blogs and social networking sites.




Case Studies of Internet Marketing in Social Sector


SEO and PPC for NGO : SERUDS :

SERUDS is one of the leading NGOs in Andhra Pradesh. It has provided assistance to 7500 families of flood affected victims in Kurnool District of Andhra Pradesh. Apart from emergency relief, it has set up Crèche Program for children among flood affected families.

Currently, SERUDS is operating 12 Crèche - Child Charity in flood affected areas in Kurnool, Mahabub Nagar Districts of Andhra Pradesh. Around 360 children are receiving care that their families would otherwise not have been able to provide. Crèche workers are a well-trained, experienced and dedicated. Future plans include purchase of one acre (4840 square yards) land and establish a children home for to eradicate child labor, and rescue street children.

SERUDS has launched 'Sponsor a Child' scheme for companies under Corporate Social Responsibility (CSR) and individuals.
You can become sole sponsor with a contribution of just US $500 for one child for one year. You can sponsor online at Sponsor A Child - India NGO

Ananya SEO has supported SERUDS NGO, Andhra Pradesh to provde SEP and PPC management services.

EcoShop in South Africa :


EcoShop has launched the worlds first development currency, enabling millions of people to take practical steps to combat poverty and address environmental concerns. The new currency, ecoMiles, can be earned online through ecoShop, which hosts most of the world's top brand merchants. In time, ecoMiles envisions over-the-counter opportunities as the program makes inroads through public participation.

South Africa’s ecoShop partners include Kalahari.net and Netflorist, and beneficiaries include WWF in South Africa, Birdlife International and SOS Children’s Villages. The ecoMiles program aims to raise awareness of and funding for a series of social and environmental inspiring initiatives around the globe by giving the public the opportunity to earn ecoMiles and spend it directly with said initiatives.

 
 
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