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SEO company India offers integrated SEO & SMO package for Universities and Colleges

     
Finding a full-service company providing the education sector with internet marketing services, which is devoted to integrity, knowledge and industry experience is not an easy task in today's market!
Ananya SEO Services offers professional search engine marketing services to customers who demand results! We are a cutting-edge team of search optimizers using the best practices that help deliver measurable results and maximize every education institution’s internet marketing dollar.

Education Sector Needs to Adopt Internet Marketing

Students joining colleges and universities today have been exposed to the Internet since childhood. They spend a good part of their time being online using multiple devices. They are savvy in using the world wide web to find information and use social networking sites and instant messenger to stay connected with each other. How teenagers and young adults receive, process, and act on information has fundamentally changed. They do research online and form opinions before selecting an institution to apply for admission.






Adoption Social Media

Recent studies show that 13% of the Fortune 500 and 39% of the Inc. 500 currently have a public blog. It is interesting to note that college admissions departments continue to lead the pack with blogs at 41% of US colleges and universities.

A research report “Colleges and Universities Adopt Social Media to Recruit and Research Potential Students” draws following conclusions :
q    Adoption is being driven by admissions departments’ recognition of the increasing importance of social media in today’s world.
q    Usage of YouTube has also increased substantially. Video is now being used to deliver virtual tours of campuses, virtual visits to the dorms, and sample lectures from the faculty.
q    78% of private schools have blogs, versus 28% of public schools, and 50% of schools with undergraduate populations of less than 2,000 have blogs.

There is evidence that these powerful tools are not being utilized to their potential. Schools using social media must adopt social media optimization best practices in order to maximize their effectiveness.

Merely publishing a blog will not result in being read by the prospective students. The blog must be optimized for both social media and search engines.  

Social Media Marketing techniques


Have a RSS feed of Blog and a button like ‘Digg It’ for people to submit to Social Media sites
You must create something unique, compelling and worthy enough of being submitted and linked to : e.g., hot career options for graduates.
Post blog to Social Media sites : Del.icio.us, Digg, StumbleUpon, Flickr, MySpace, Reddit, Spurl, Blinklist, Shadows, Simply, Yahoo Answers.
Place a retweet button on your blog articles
Make your content more accessible by tags and to add a "Digg This", "Add to del.icio.us" or Technorati chicklet to your Web site and RSS feed. By making tagging and bookmarking easy for users, it encourages readers to submit the content for you.


Publish page on Facebook with frequent updates on events and research by faculty. Several basic Facebook. Applications are available for Business pages
Discussion Boards: Enable students to publish their ideas
Reviews: Students  can leave honest opinions about your institution.
Video: you can upload video of college events or campus tour.
Events: Organize gatherings or let people know about your upcoming events. 
Wall: The Wall is an open forum for students to leave comments,

Linkedin
q    Create a LinkedIn company profile for your college
q    Include targeted keywords in your company’s profile
q    Create unique anchor text for links
q    Activate your blog feed to your homepage on linkedIn (where your last blog posts are displayed).

Webinar : Host webinars where prospective students can ask questions on text chat. You can record and upload webinar events on college website.
 

 






SEO for Education Sector


SEO will remain the most important tool in the arsenal of internet marketing for schools, colleges and universities. Prospective students perform research on search engines to select institution to apply for admission. Foreign students form a substantial proportion of student population in countries like USA, UK and Australia.

It is interesting to note from a random survey of college websites that basic SEO principles are not followed.  

Not every search engine spider crawls dynamic pages (i.e., the URL contains a "?" character) as well as static pages. It helps to keep the parameters short and the number of them few. Web pages that are hidden behind search forms  (when people submit the form your website generates a page with content that is specifically written for that query) cannot be accessed by search engine robot.  Search engine robots don’t fill out forms or select from pull-down menus.  
Some random, examples of dynamic content from college websites with search engine unfriendly URLs are :
http://eco.cba.cmich.edu/default2.asp?40.3 of Central Michigan University

http://www.hputx.edu/s/668/howardpayne.aspx?sid=668&gid=1&pgid=252&cid=1308&ecid=1308&crid=0&calpgid=874&calcid=1263 of Howard Payne University

http://www.brownmackie.edu/Programs/default.aspx?discipline=13&program=296  of Brown Mackie College  

There are several solutions available to make hidden pages accessible : create a html sitemap with links to all hidden pages. If the number of pages is too large, create a xml sitemap and submit to search engines.  
There are many tools available that will re-create a dynamic site in static form.  There are also tools that will re-write your URLs, if you have too many parameters, to “look” like regular non-dynamic URLS.

Frames are another big turn-off for search engine robots. Using frames can prevent them from finding pages within a Web site or cause them to send visitors into a site without the proper frame "context" being established. There are many websites still using frames, e.g. arch.rice.edu/modules/indexwin.php of Rice School of Architecture and www.aravali.org  of Aravali Institute of Management.




Ananya SEO company India has expertise to perform comprehensive and advanced search engine optimization for education sector. 
We offer a 50% discount on our standard SEO and SMO pricing for schools, colleges and universities.




  
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