Bing Battles Google with visual appeal and Facebook updates

On December 15, 2010 Bing announced major updates to Bing search, centered around richer Facebook integration and visually organized experience. For an SEO company, the feature of most interest is how your company’s Facebook presence influences SERP.

When the partnership with Facebook  was launched in October, your ranking in organic search results was not impacted. The only new feature was that  if you search for a keyword  and one of your friends on Facebook has liked one of the articles that shows up in the search results, you will see their picture next to that result.

Now Bing has tweaked its algorithm. When you search a keyword, Bing finds out  what your Facebook  friends are interested in, finds stories they have liked via little “Like” buttons all over the net, and then inserts that into the top results — even if that link would not have appeared in SERP. This feature is currently only available in the US.
Read more

Leverage Social Media for SEO

SEO is changing rapidly, and one of the biggest forces driving those changes is the increasing importance of  social media. Search engines  change to deliver increased user satisfaction.

In Google’s case, this is measured by click-through rates, low bounce rates, and a variety of other metrics. Google’s sources for this data include: Google Analytics, the Google Toolbar, Custom Search Engines, and user behavior within the search engine itself.

With Bing and Facebook pushing new and innovative ideas, such as such as Bing Social Layer : Facebook “Liked By Your Friends” feature integrated into Bing organic search results  the pressure on Google is enormous. Read more