On December 15, 2010 Bing announced major updates to Bing search, centered around richer Facebook integration and visually organized experience. For an SEO company, the feature of most interest is how your company’s Facebook presence influences SERP.
When the partnership with Facebook was launched in October, your ranking in organic search results was not impacted. The only new feature was that if you search for a keyword and one of your friends on Facebook has liked one of the articles that shows up in the search results, you will see their picture next to that result.
Now Bing has tweaked its algorithm. When you search a keyword, Bing finds out what your Facebook friends are interested in, finds stories they have liked via little “Like” buttons all over the net, and then inserts that into the top results — even if that link would not have appeared in SERP. This feature is currently only available in the US.