Bing brings Facebook Effect to organic search

On December 15, 2010 Bing had announced major updates to Bing search, centered around richer Facebook integration and visually organized experience.Prior to this, the ranking of your website on SERP in Bing was not significantly impacted by your presence on social media sites – Facebook likes, tweets, posts on Facebook Pages.

Bing has enhanced the Facebook effect with its announcement on 16 May 2011. When you search a keyword, Bing finds out what your Facebook friends are interested in, finds stories they have liked by clicking “Like” buttons on web pages, and then shows those pages in the top results – even if those links would not have appeared in SERP.

Bing took a swipe at Google by commenting “Search is better when it’s not just based in math and algorithms, but also infused with the opinions of people” in its announcement Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search .

There are three components of the new, social powered Bing experience:

  • Friends you trust
  • Collective Intelligence
  • Facilitating Conversations

With this new tweak, it is not only votes by your Facebook friends, but the collective wisdom of online crowds that will influence search results. Bing now shows well-liked content, including trending topics, articles and Facebook fan pages, from sites across the web, to help you dig in and quickly find exactly what you’re looking for. Bing will show what major brands and companies are saying in recent Facebook posts

With Enabling Conversations, Bing helps people to quickly identify those people in their network who may be able to help them in making a decision or providing advice.

Bing will help in your buying decisions:

Bing Travel Wish List: You can compare trips with Facebook friends, get their advice, suggest new travel destinations, and learn more about a city on Bing Travel.

Friends Who Live Here: Bing will show you which of your Facebook friends live or have lived in the city you intend to visit, so that you can go to them for travel tips.

Flight Deals: Bing will send to your Facebook feed great deals on flights, for cities you’ve liked on Bing Travel.
Shared Shopping Lists: You can build a shopping list and share, compare and discuss it with your friends on Facebook.

 

You’d better not lose an opportunity – go ahead and add the XFBML version of Facebook Like button to your website and plugins for ‘Facebook like’ button on company blog