Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Search Engine Land calls it the Pigeon update.
It impacts local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.
Google says that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
In addition, Google said that this new algorithm improves their distance and location ranking parameters.
The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages. Read more