Have you set up a Creative Facebook Cover Video

Since May 2017, Users have had the option to turn their cover photo into a cover video. Facebook is focussing on video content, since this is the way that people today prefer to consume content. Videos immediately get attention and your cover photo can help represent your brand and portray your story in just a few seconds.

Users can upload a cover video in the same way they upload a cover photo now. Facebook requires that cover videos dimensions are at least 820 x 312 pixels, while the recommended size is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds long and can loop in any way you want. Cover videos preset to have the sound muted, so if a user wishes to hear the video they must manually turn the sound on.

Uploading a video as your Facebook cover image is as simple as uploading a new photo. Hover your mouse over the cover image on your Facebook page and you’ll see a camera icon pop up. Click the Change Cover icon and upload your video.

Do not have resources to shoot a video?

No problem. Just put together a series of images of size 820 x 312 pixels that tell your story. Import into Windows movie maker. Add any animations you desire, edit the duration of each image, and then save as video. It is as easy as that.

Check out our cover view at https://business.facebook.com/ananya.seo.services

 

 

The Secret Power of Facebook Audience Targeting for Ads

Reaching users has not been free for businesses on Facebook since couple of years.
Users began to complain that their News Feeds were becoming clogged up with promotional content and Facebook listened. Over the past few years Facebook has reduced the number of people who actually see a post, even if they are fans of your page.

Facebook was not quite altruistic in changing the Feeds. It saw a way to make money for itself. Since recently, because of updates to Facebook’s EdgeRank algorithm, ordinary users will see less promotional content on their news feeds. In fact, only 8 percent of people who “like” your page will see a post. To reach your marketing objectives with Facebook, you need to spend on advertizing.

There are multiple ways to advertise on Facebook, including the simplest way, boosting posts. What makes advertising on Facebook are the targeting options. Two powerful features are ‘Lookalike Audience’ and `audience categories’.

Lookalike Audience

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers. You can create a Lookalike Audience based on a data partner, your pixel data, your mobile app data or fans of your Page.
Using power of targeting in Facebook and Google Ads, a media agency helped anti-immigration Alternative for Germany (AfD) win 12.6% of the votes in recent German elections. The agency created Lookalike Audiences based on fans of AfD Facebook page. Then it paid for specific ads based on multiple groups from the lookalike audience, such as mothers. All this is quite legitimate and was done after meeting Facebook executives.

Audience categories
`Audience categories’ are based on user provided data such as the names of their employers, schools, job titles and fields of study. Facebook algorithm crawls users’ profiles, identified patterns in the data and created new audience segments based on that information.
Since it is an algorithm, it cannot make meaning out of the data or patterns. In a study, ProPublica reported that Facebook had approved ads targeted using audience categories that included “Jew hater,” “Hitler did nothing wrong” and “how to burn jews.” Sufficient number of people had typed “NaziParty” as their employer or “Jew hater” as their educational field of study on their Facebook profiles that the computer decided that these people warranted their own grouping.
Unfortunately, Facebook was not even aware that ads targeted using audience categories that included “Jew hater,” “Hitler did nothing wrong” and “how to burn jews” were approved.

After this report, Facebook has removed the ability for advertisers to target based on users’ input for four free-form text fields that were identified to be problematic: education, employment, field of study and job title.

In a related development, Facebook is facing its greatest crisis over revelations that Facebook ads were used to meddle in US elections. The Ads were bought by people with false identities and links to Kremlin.

Facebook Marketing can be used to make history. It can also win you customers.