Integrated Digital Marketing for SMEs

Small and Medium Business Enterprises do not have the bandwidth or resources to do full fledged Digital Marketing. They manage to maintain a website and have a token presence in social networking platforms like Facebook and Twitter.
As a business owner or Chief Marketing Officer, you know the importance of and profit potential of marketing your business through Search Engine Optimization (SEO), Social Media Marketing, and Search Engine Marketing (paid Ads). The big digital agencies charge a bomb and you are concerned about managing multiple small agencies or freelancers for managing the  various aspects of Digital Marketing.
Realizing the need of SMEs, Ananya SEO Services, a full service Digital Marketing Agency, offers an integrated package. It includes all the essentials of internet marketing.

digital marketing by Ananya

Search Engine Optimization (SEO) :
1.    Technical SEO : indexing, duplicate content, broken links, crawl issues, mobile friendliness, site speed, sitemaps
2.    Content  SEO (on-site optimization) : Keyword discovery, keyword targeting in content, title tags, heading tags, image optimization
3.    Off-site SEO : Google My Business listing, NAP (Name, Address, Phone number) reference checks, Links Audit, Link building

Social Media Marketing (SMM)
1.    Social Media Strategy
2.    Defining & Measuring Goals
3.    Creating Facebook, LinkedIn, Twitter business profiles
4.    Regular posting of engaging content
5.    Managing advertizing on these platforms through text ads and sponsored updates

Search Engine Marketing (PPC Services)

Our Adwords Services include:
•    Keyword research and selection
•    Setting up Google Adwords campaigns
•    Geo-targeting
•    Google Analytics Setup
•    Writing copy for Ads (Text Ads)
•    Landing Page Optimization
•    Conversion Tracking
•    Continuous monitoring of campaigns
•    Monthly Reporting.

The above package is offered at affordable price points and is customizable.
SEO team, Advertizing  and Social Media Marketing teams cannot work in silos. If you integrate SEO into your Content Marketing campaign, you will gain brand visibility, increased organic traffic and conversions.
Ananya SEO Company will work with you to create a plan for Integrated Digital  Marketing and execute it successfully and deliver ROI.

About Ananya SEO Services
Ananya SEO Services is a leading Internet Marketing company based in Bangalore. We provide Search Engine Marketing services : Search Engine Optimization (SEO), Social Media Marketing, and Adwords Advertising services. We also get small businesses online with our integrated website development and SEO at a very affordable price. Ananya was founded in 2009.

Business blogging Statistics to Help Shape Your Strategy in 2016

Business blogging is critical for your business. Maintaining a blog on your company’s website with regular posts on industry news, insights, and useful content has many benefits. This infographic on blogging statistics will motivate you to get blogging.

Benefits of blogging

• It helps drive new traffic to your website. Every time you write a blog post, it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.Blogging also helps you get discovered via social media.
• It helps convert that traffic into leads. Just add a lead-generating call-to-action to every blog post.
• It helps establish authority. The best business blogs answer common questions their customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in your niche.

Share this Image On Your Site


Business Blogging Benefits

Sources :

http://www.huffingtonpost.com/danny-wong/the-why-12-distinct-goals_b_5651566.html
http://www.business2community.com/blogging/10-unbelievable-statistics-sell-boss-business-blogging-0903221
www.pamorama.net/2013/03/14/blogs-influence-consumer-spending-more-than-social-networks/
techclient.com/blogging-statistics/
socialmediaexaminer.com/report/
jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

 

Ananya retained by Maya Organic and Ranked 64th in India

mayaO-topseos

Ananya has been ranked #209 globally and #64 in India by 10seos.com. You can see our profile here https://www.10seos.com/company/ananya-seo-services/11189

Ananya is proud to have been retained by Maya Organic for Digital Marketing. Maya Organic Support Services is a Non Profit Company.
Currently Maya Organic is working with the artisan community in Channapatna – a small town near the city of Bangalore in India. In addition to supporting existing artisans with contemporary design/product development support and consistent orders, the initiative has also been training several new artisans, particularly women into the handicraft cluster in order to revive the cluster with an infusion of fresh skills, designs and markets and supporting the artisans to build viable micro entrepreneurial alternatives.

Maya Organic works with lacware cluster in Channapatna, Karnataka to produce high quality wooden lacware toys, handicrafts. All products are eco-friendly, and made from natural materials – lac (resin), natural dyes and wood. MO also produces Custom design wood furniture.

Why Organic Search is better than Paid Search Ads

Have you invested in SEO strategically?

Today the choices in digital marketing for a CEO / Marketing VP are many. You can use Google Adwords or Bing Ads for search ads. You can use paid promotion in  Twitter, Facebook, LinkedIn, Instagram and Pinterest.  No longer are you totally dependent on Google rankings. Thank God.

Can you neglect organic search? Should you stop investing in SEO?
There are several reasons why SEO is still the king.

1.    Organic Search Delivers Relevant Traffic
Organic is much better for delivering relevant traffic. paid search ads deliver better conversions, but deliver only 10 percent of overall total traffic. Results show that a using both channels optimizes  delivery of high performing content. Combining organic and paid search increases website traffic, but more crucially, it will yield a bigger return on the investment.

2.    Social Drives only 5% of the Traffic
A large-scale study found organic search drives 51 percent of all visitors to B2B and B2C websites, dominating all other non-organic search channels, including paid search (10%) and social (5%).

3.    Click-Through Rates (CTRs) are better
Search engine users overwhelmingly click on organic results on Google and Bing : 94 percent click on organic results as compared to 6 percent for paid ads (PPC ads). On an average, users clicked on one of the top three results 68 percent of the time.

4.    Loyalty
Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is very low. Social media is meant to drive article visits, not overall site traffic and customer loyalty.

5.    You keep paying for interruption marketing, i.e., paid ads or promoted content
Paid search traffic only lasts as long as you keep paying for it. Stop spending, and you will see an instant dip in traffic.
In paid ads, the users did not seek you out. You interrupted their attention while they were browsing, and they thought, ‘this looks cool. Let me check it out. I may need this!’ There is no long-term loyalty or repeat visits from most of the visitors you get this way.

With organic search, the user mindset is different. The user is looking for you, or what you sell/provide. When they find you, if you provided an excellent experience, they usually come back.

Do not neglect organic traffic. Invest in SEO for long term benefits. These results will sustain you during those times when you cannot put more money into your paid budgets.

About Us :
Ananya SEO Services is a leading Internet Marketing company with offices in Bangalore and Chennai. We provide Search Engine Marketing services : Search Engine Optimization (SEO), Social Media Marketing, and Adwords Advertising services. We also get small businesses online with our integrated website development and SEO at a very affordable price. Our Search Engine Optimization Services includes keyword research, site architecture review, content writing, on-page optimization, link building, press release writing & submissions, social media optimization. Adwords services are provided by Google Adwords Certified Professionals. We also help clients recover from Google Penguin Penalty  and Google Manual Penalty.
You can check out our SEO plans by clicking on the link.

 

Google Pigeon Update Rolling out to all English Regions Except India

Google-pigeon-mapGoogle’s  Pigeon update, which rolled out in the U.S. on July 24, 2014 has now rolled over last week to the United Kingdom, Canada, Australia and all English speaking regions, except India.

Pigeon update provides a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Pigeon update aims to provide more relevant and accurate results, and it affects both web search and map search. There has been a reduction in the number of 7-packs that show in local queries, and increase in 3-packs. Businesses are now less likely to show in organic results and map pack on the same search results page.

Many studies of Pigeon have pointed towards more importance being given to traditional organic search ranking factors, such as domain authority and links, while pure local signals have lost power. The new algorithm improves their distance and location ranking parameters, which means that results are based on a circle around user’s location, not the city center. The search radius has been reduced for most local queries.  Read more