Leverage Social Media for SEO

Posted on December 7, 2010 by Anand

SEO is changing rapidly, and one of the biggest forces driving those changes is the increasing importance of  social media. Search engines  change to deliver increased user satisfaction.

In Google’s case, this is measured by click-through rates, low bounce rates, and a variety of other metrics. Google’s sources for this data include: Google Analytics, the Google Toolbar, Custom Search Engines, and user behavior within the search engine itself.

With Bing and Facebook pushing new and innovative ideas, such as such as Bing Social Layer : Facebook “Liked By Your Friends” feature integrated into Bing organic search results  the pressure on Google is enormous. Continue reading →

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Ask.com abandons competitive Internet search space

Posted on November 13, 2010 by Anand

Ask.com is largely abandoning the search engine effort and will now become a question-and-answer service.  The e-commerce company IAC/InterActiveCorp, which had paid $1.85 billion in 2005 for Ask.com and then invested heavily to make the search engine more competitive against Google.

With this change in strategy, Ask.com  will avoid competing against companies with far greater resources while also reducing the cost of maintaining a search index with billions of pages, Doug Leeds, Ask.com’s president, said in an interview

Ask.com will lay off 130 workers and close its offices in Edison, N.J., and Hangzhou, China. The remaining employees will be consolidated at the Web site’s headquarters in Oakland, Calif.

Ask.com would continue to offer search on its site, but it would no longer compile an index of the entire Web. .Ask  will cease developing its own search technology based on computer algorithms, and will instead rely on algorithmic search provided by an undisclosed partner.
Continue reading →

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Google Instant Previews to help your organic search

Posted on November 13, 2010 by Anand

Google announced today in its official Google blog release of Instant Previews. You will be able to see it in action in google.com, but not in all country specific Google versions.

With Google Instant and Instant Previews, Google hopes searchers will find what they see faster.  As you type your query, if Google Instant is activated, you will see results matching the partially entered query. You will now also see a magnifying glass icon next to each result. If you click on the icon, a preview image will appear on the right.

It will cover the sponsored results, but Google claims it will not affect advertisers since if surfer sees instant results and then clicks on magnifying glass icon, it implies that paid ads are not f interest to her. The preview image can be closed to reveal the PPC Ads once again.
Continue reading →

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Techniques for Local SEO in 2010 2011

Posted on November 13, 2010 by Anand

New Integrated Google Search : Local  + Organic Results

Google has started rolling out its new SERP which has Google place search  integrated with organic results. It has started with Google Chrome browser, and has now rolled out to other browsers including Firefox and in several countries.

Up to now, if you did a search involving location, either with our without including location, such as ‘book stores new york’, you would be shown results like the following, with Google map and local business results at the top, Adwords Ad listings to the right and organic/universal results below:

Now, when perform the same search in Google, you will see a floating map at the top of the Adwords column with markers for Google Local Listings, you will not see any local business listings, and pages  from Google Places integrated into the organic results.
Continue reading →

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SEO using synonyms and google tilde operator

Posted on November 13, 2010 by Anand

One of the key SEO factors to rank high in SERP is content.  The page should have compelling, high quality content  that not only attracts interest, but motivates visitors to link to the page and share the link through social media plug-ins like digg, facebook, Delicious.

One of the ways to create great content for search engines is optimized ‘Keyword Targeting’, which  helps a search engine understand what a page is about.

Keyword Targeting’ is not about more usage of a keyword term/phrase or keyword density.   The Number of Keyword Repetitions on short pages is 2 to 3 and on longer ones, it is 4 to 6.  Do not use more or stuff content with keywords than makes sense in the context of the copy.

Watch Matt Cutts on balancing great content with Link popularity

Continue reading →

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Bing Search now leverages Facebook’s Social Data

Posted on November 13, 2010 by Anand

In April 2010, Facook announced three social plugins: Like, Activity and Recommendations plug ins, Open Graph Protocol, and Graph API.

Facebook “Liked By Your Friends” feature is now integrated into Bing organic search results. To see the integration at work, you have to be logged into your facebook account.  When you search in Bing, depending on the search terms, you could see a new Liked By Your Friends section within your search results. In this, you will see links which have been “Liked” by your connections or friends on Facebook.
Continue reading →

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Impact of Google Changes on SERP – Mayday and Google Instant

Posted on September 29, 2010 by Anand

Google May Day Algorithm Change
A major change in Google search algorithm took place in May 2010. The algorithm has been tweaked for long tail queries such that higher quality sites appear in SERP.

Individual long tail queries would not provide much traffic, but in aggregate can provide a significant amount of traffic. Large sites with product pages that would not have individual links into them, be several clicks from the home page or be hidden behind search forms (dynamic pages), and may not have unique and value-added content on them would be impacted. Smaller sites with good or even better unique content, but with few incoming links, and attracting little traffic should be benefited. Continue reading →

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SEO for Bing and Yahoo post merger by Ananya SEO Company

Posted on September 6, 2010 by Anand

After Yahoo and Bing announced their partnership for PPC advertising and organic search services in 2009, the landscape of internet search engines, their ranking order and nature of SEO work required of webmasters has changed dramatically.

Up till now, webmasters had to contend with four major search engines – Google, Yahoo, ASK and MSN. With the release of Microsoft’s Bing in 2009, the market shares Google and Yahoo went down by few percentage points. In July 2010, comScore reported  Google share of searches in US at  65% with Yahoo far behind at 16.7%.
Microsoft’s Bing search engine got 11 percent share.

In August 2010, Bing and Yahoo announced the transition of search infrastructure of Yahoo to Bing for results in English in North America – U.S and Canada. Users in these two countries will see ‘powered by Bing’ in small point size when they search in Yahoo  for Web pages,  image, and video on both desktop and mobile devices. The two companies, Yahoo and Bing, have not announced roll out dates for other countries, but by the year 2012, expect search queries in Yahoo to be driven by Bing index for all countries. Continue reading →

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UK businesses outsource to SEO Companies in India

Posted on August 18, 2010 by Anand

Mr. Cameron’s visit to India in last week of July 2010 is clear sign of UK government’s commitment to increasing ties between India and the UK. Interest in India is driven by growth of Indian economy, and emergence as future world power. India has a lot to offer the UK, especially in vertical markets such as retail, manufacturing, aerospace and engineering and in IT Outsourcing.

Year 2010 is showing signs of economic recovery across major countries like the U.S, UK, Germany and China. It is estimated that demand for IT outsourcing services will continue to rise with an increased number of outsourcing deals in the second half of the year.  Continue reading →

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Holistic SEO for 2010

Posted on August 13, 2010 by Anand

Clients call us to ask why Google organic search results are so erratic. They get ranking results different from that in the SEO report we just sent, and they get different results they type in the same query.

Clients’ bewilderment is understandable. The time honored ranking report to measure SEO results is no longer quite valid. Year 2010 is going to see the start of holistic SEO.  Continue reading →

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