Webmasters and SEOs have been in despair ever since Google unleashed a series of algorithms link Penguin and manual penalties to fight against what it deems spamming the search results. All the easy methods of link building are dead.
Google has consistently maintained it wants to show the most relevant results to the user, not pages which have thin content and are ranked on top because of link building designed to game the search results.
Users and search engines will always reward original, useful and relevant content.
When you build in SEO into your Content Marketing, you will attract natural links as well as rank in search results for long tail keywords.
Read the full article Integrate your SEO campaign with Content Marketing