Impact of Google Changes on SERP – Mayday and Google Instant

Google May Day Algorithm Change
A major change in Google search algorithm took place in May 2010. The algorithm has been tweaked for long tail queries such that higher quality sites appear in SERP.

Individual long tail queries would not provide much traffic, but in aggregate can provide a significant amount of traffic. Large sites with product pages that would not have individual links into them, be several clicks from the home page or be hidden behind search forms (dynamic pages), and may not have unique and value-added content on them would be impacted. Smaller sites with good or even better unique content, but with few incoming links, and attracting little traffic should be benefited. Read more

SEO for Bing and Yahoo post merger by Ananya SEO Company

After Yahoo and Bing announced their partnership for PPC advertising and organic search services in 2009, the landscape of internet search engines, their ranking order and nature of SEO work required of webmasters has changed dramatically.

Up till now, webmasters had to contend with four major search engines – Google, Yahoo, ASK and MSN. With the release of Microsoft’s Bing in 2009, the market shares Google and Yahoo went down by few percentage points. In July 2010, comScore reported  Google share of searches in US at  65% with Yahoo far behind at 16.7%.
Microsoft’s Bing search engine got 11 percent share.

In August 2010, Bing and Yahoo announced the transition of search infrastructure of Yahoo to Bing for results in English in North America – U.S and Canada. Users in these two countries will see ‘powered by Bing’ in small point size when they search in Yahoo  for Web pages,  image, and video on both desktop and mobile devices. The two companies, Yahoo and Bing, have not announced roll out dates for other countries, but by the year 2012, expect search queries in Yahoo to be driven by Bing index for all countries. Read more

UK businesses outsource to SEO Companies in India

Mr. Cameron’s visit to India in last week of July 2010 is clear sign of UK government’s commitment to increasing ties between India and the UK. Interest in India is driven by growth of Indian economy, and emergence as future world power. India has a lot to offer the UK, especially in vertical markets such as retail, manufacturing, aerospace and engineering and in IT Outsourcing.

Year 2010 is showing signs of economic recovery across major countries like the U.S, UK, Germany and China. It is estimated that demand for IT outsourcing services will continue to rise with an increased number of outsourcing deals in the second half of the year.  Read more

Holistic SEO for 2010

Clients call us to ask why Google organic search results are so erratic. They get ranking results different from that in the SEO report we just sent, and they get different results they type in the same query.

Clients’ bewilderment is understandable. The time honored ranking report to measure SEO results is no longer quite valid. Year 2010 is going to see the start of holistic SEO.  Read more

Role of Directories | SEO Company Services

External links of incoming links to your site are the most important factor in search engine optimization. Good quality links with keywords in anchor text, especially from relevant sites,  will result in high rankings for your web site. Engaging  a professional SEO company will help in getting a good number of quality links.  Read more