Pay-Per-Click ( PPC ) advertising / Search Engine Marketing ( SEM )
Paid channel marketing costs money to set up and run. But the results are measurable and returns both short term and long term can be estimated. You can target audiences by location and demographics. Your ads can reach customers across device types, search engines, social media channels and third party partner websites.
We will choose the best Ad networks based on your user profile and actual ad performance data. The leading PPC (pay-per-click) channels are Google Adwords, Yahoo Advertising, Bing Ads, Facebook, LinkedIn, and Twitter. We will investigate and select the platforms which best meet your objectives.
We establish with each of our clients what they want to achieve from a paid advertising campaign- e.g. sales, telephone calls, newsletter sign ups, contact us form submissions or other forms of customer leads- and what our client is prepared to pay for each sale or conversion, i.e. the maximum CPA (cost per acquisition).
We then have a short testing phase for the campaign during which time we test, measure and optimise the campaigns so as to establish actual CPAs for the campaigns which we will then aim to improve further. We are then able to recommend a strategy to maximise the campaign’s performance, which is further tested, analysed and optimised. This would include testing and optimizing Quality Score, Ad Designs, Ad text copy, and landing pages, Ad Delivery (timing and frequency).
As much as 98% of visitors to your website leave without completing desired action, such as completing purchase or registration. Retargeting lets you show ads to people who’ve visited your website or used your mobile app and help them to convert. You can reach them they’re searching for your product on Google search, visiting other websites, and using other mobile apps. Their interest is recaptured and they return to your site to complete the purchase.
Retargeting takes full advantage of this buyer intent data, letting you customize the ads served to prospects based on the way they’ve interacted with your website. you can customize your ads to reflect the demonstrated interests of a particular group. Dynamic retargeting allows you to trigger ads that include products or services that people viewed on your website. You can exclude converted customers from retargeting campaigns, or create new loyalty campaigns to encourage repeat purchasing. You need to keep in mind that for retargeting on Google search, your site should have had at least 1000 visitors in the last 30 days.
Someone visits your site and enters their email, but leaves prior to completing a purchase. We can trigger an email to that address personalized with products they viewed, based on products viewed or cart abandonment. You can upload a list of email addresses of your. When these customers are signed in to Google Search, YouTube, or Gmail, you can show them ads.
Our Pay-Per-Click Services includes:
- Comprehensive keyword research
- Segmentation of target market
- Targeting Ads based on keywords, Topic, Location, Demographics, Interests
- Setting up Google Adwords program and other Ad networks
- Creating winning Ads
- Ad A/ B testing
- Optimization of ad budget using pricing strategy
- Continuous monitoring of campaigns
- Suggestions to improve landing pages
- Analytical reports with Cost Per Acquisition and ROI.
PPC Management Pricing
We charge an affordable monthly pay-per-click management fee to manage Google AdWords Program, which is not linked to your ad spend in actual click through fees paid to the search engines. Our base rate for our PPC management pricing starts at US$ 300 USD. Each month, the client must deposit in our account the Management Fee plus the monthly PPC Spend. The deposit must be made in advance of the start of campaign.
The charges specified in Table are based on per search engine and per website.
|Initial Setup Fee||100 US$||150 US$||200 US$|
|Monthly Management Fee||15%||15%||15%|
A well-conceived Pay Per Click (PPC) campaign can perfectly complement your SEO campaign. A PPC campaign allows virtually unlimited number of keywords, negative keywords, proactive keywords, brand names of competitors (perfectly legal!), creative ad variations, and more.
in 2014, online marketers will spend $45 billion dollars on online and mobile ads, includding pay per click advertising; it follows that the battle to get placed in first page of results is going to get more competitive. The average cost per click (CPC) is increasing at a rapid rate. In the past three years the growing interest in PPC advertising has caused a rise in keyword costs of some markets by 25 percent. Therefore it is essential to outsource your pay per click advertising campaign on Google Adwords and Yahoo! Search Marketing to experienced professionals.