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As a small business owner or marketer, you may be wondering if Social Media Marketing would really work for you. It is estimated that 93% of small businesses use social media as a marketing channel, but whether they are doing it effectively and get return on investment is a debatable point. Many spend some time on social media and give up frustrated at the lack of results. Which Social Media Network to use? Most Social Read more…

Out of all of the newer social networks, Instagram does a lot to set itself apart. With over 500 million monthly active users, Instagram is the fourth-most downloaded app in the US. Since Instagram marketing is still fairly new, some small businesses struggle to gain traction. You don’t have clickable links in your posts, it’s a mobile-first app, which relies a lot more on visuals than text. As a result, we’re seeing a lot of Read more…

Since May 2017, Users have had the option to turn their cover photo into a cover video. Facebook is focussing on video content, since this is the way that people today prefer to consume content. Videos immediately get attention and your cover photo can help represent your brand and portray your story in just a few seconds. Users can upload a cover video in the same way they upload a cover photo now. Facebook requires Read more…

Reaching users has not been free for businesses on Facebook since couple of years. Users began to complain that their News Feeds were becoming clogged up with promotional content and Facebook listened. Over the past few years Facebook has reduced the number of people who actually see a post, even if they are fans of your page. Facebook was not quite altruistic in changing the Feeds. It saw a way to make money for itself. Read more…

Is your SEO Agency Helping or Harming your Website? You may be surprised to hear this : your SEO agency can actually be hurting your website.  We have been contacted by many businesses who have invested lot of time and money, and then realize that something is going wrong. They notice that their website rankings have dropped steadily or are fluctuating wildly, or their organic traffic has been on a decline, or even worse, they Read more…