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Google Responsive display ads are rolling out

Google announced on September 10, 2018 that “Responsive display ads are rolling out over the next few months to all advertisers globally.” Similar to Google’s responsive search ads, PPC advertisers provide several inputs and the ads get assembled dynamically by Google’s machine learning algorithms. You can provide up to 15 images, 5 headlines, 5 descriptions, and 5 logos. Google algorithms will then different combinations and show the ads that work best. Google claims that advertisers Read more…

By seoguru, ago
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Special Discount for Non-profits & NGO by Ananya SEO Services

Discount of up to 75% for Charities, Non-profits Small and Medium Business Enterprises do not have the bandwidth or resources to do full fledged Digital Marketing. They manage to maintain a website and have a token presence in social networking platforms like Facebook and Twitter. As a business owner or Chief Marketing Officer, you know the importance of and profit potential of marketing your business through Search Engine Optimization (SEO), Social Media Marketing, and Search Read more…

By seoguru, ago
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Google Responsive Search Ads are coming soon to you

After the machine learning driven ad creations in Google Ads, such as dynamic search ads, automated ad suggestions, now comes responsive search ads. This new ad is in beta and not available to all PPC advertisers. If you want to be savvy and take advantage of all the opportunities provided by Responsive Search Ads, you will want to read on and watch out for when it becomes available to you. The core concept is that Read more…

By seoguru, ago
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Facebook Messenger Bots are the New Frontier in Digital Marketing

You may be surprised to know that the top 4 messaging apps (WhatsApp , Messenger, WeChat, and Viber ) have more combined monthly users as the top 4 social networking platforms (Facebook, Instagram, Twitter, and LinkedIn)? Once you ponder the implications of this statistic, you will realize the enormous potential that chat apps have for marketing your business. Facebook opened Messenger to chatbots in April 2016, and currently there are over 100,000 chatbots, a small Read more…

By seoguru, ago
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Guide to Bing Webmaster Tools

Bing Webmaster Tools is truly more advanced than Google Search Console in many ways. With the tips below you can see  improvements in your SEO results very soon. After you have added your site and verified its ownership, you can access its Site Dashboard from the My Sites page. Submitting sitemap making it easier for Bing to crawl and index your site pages. It supports sitemaps in XML, RSS 2.0, Atom 0.3 & 1.0, Yahoo Read more…

By seoguru, ago
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Top 14 Chatbot Builders for 2018

Messaging chatbots are touted as the next version of apps, like a disruption in the digital landscape. From small enterprises to big brands, businesses can tap onto the power of chatbot to grow their client base and grow profits. Chatbots are artificial intelligence systems that we interact with via text or voice interface. Those interactions can be straightforward, like asking a bot about weather report, or more complex, like having one troubleshoot a problem with Read more…

By seoguru, ago
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How Small Businesses can Tap into the Power of Micro-influencers

Which would you trust the most – results of the organic search result on Google, a sponsored Ad on search engine/ social media or an endorsement by a trusted blogger or social media influencer whom you follow and admire?  Influencer marketing is growing rapidly and according to eMarketer the global spend on Instagram alone was $570 million in 2017. A common misconception about using influencers for social media marketing for your brand is that it Read more…

By seoguru, ago
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Guide to Social Media Marketing for Small Business 2018

As a small business owner or marketer, you may be wondering if Social Media Marketing would really work for you. It is estimated that 93% of small businesses use social media as a marketing channel, but whether they are doing it effectively and get return on investment is a debatable point. Many spend some time on social media and give up frustrated at the lack of results. Which Social Media Network to use? Most Social Read more…

By seoguru, ago
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Instagram Marketing for Small Business

Out of all of the newer social networks, Instagram does a lot to set itself apart. With over 500 million monthly active users, Instagram is the fourth-most downloaded app in the US. Since Instagram marketing is still fairly new, some small businesses struggle to gain traction. You don’t have clickable links in your posts, it’s a mobile-first app, which relies a lot more on visuals than text. As a result, we’re seeing a lot of Read more…

By seoguru, ago
articles

Have you set up a Creative Facebook Cover Video

Since May 2017, Users have had the option to turn their cover photo into a cover video. Facebook is focussing on video content, since this is the way that people today prefer to consume content. Videos immediately get attention and your cover photo can help represent your brand and portray your story in just a few seconds. Users can upload a cover video in the same way they upload a cover photo now. Facebook requires Read more…

By seoguru, ago