On December 15, 2010 Bing announced major updates to Bing search, centered around richer Facebook integration and visually organized experience. For an SEO company, the feature of most interest is how your company’s Facebook presence influences SERP.
When the partnership with Facebook was launched in October, your ranking in organic search results was not impacted. The only new feature was that if you search for a keyword and one of your friends on Facebook has liked one of the articles that shows up in the search results, you will see their picture next to that result.
Now Bing has tweaked its algorithm. When you search a keyword, Bing finds out what your Facebook friends are interested in, finds stories they have liked via little “Like” buttons all over the net, and then inserts that into the top results — even if that link would not have appeared in SERP. This feature is currently only available in the US.
This has potential to become a huge advantage for Bing, if over time there is enough information in social networking profiles to really make search better.
The announcement includes :
- Better, easier to read and faster maps on the desktop and a focus on making the 40% of queries Bing sees with local intent much easier. The Map Apps have been exposed more broadly by making them front and center on bing.com/maps. Taxi Fare Calculator, Parking Lot Finder and Twitter Maps all help people make decisions in their everyday local lives and are now easier to find. They’ve reduced the clutter and enhanced the contrast, making the maps easier to use. The left-hand pane is more task-oriented and are even taking you inside with interior maps for local malls and 360 degree interior panoramas for thousands of restaurants in USA.
- Bing apps for Android and iPhone have all been updated to reflect how customers are using mobile devices. They’re delivering new mobile-friendly features like AutoSuggest, a new way to search by having a simple “conversation” with Bing. Integrated task completion experiences that let you book tables and have food delivered from partners OpenTable and GrubHub—right from search results like, “California Pizza Kitchen,” or “Chinese.” Also offered are street-level mapping, real-time public transit status, unified “check-ins” and much more. Finally m.bing.com is updated with the latest HTML5 technologies.
- Four New Bing Maps & Local Features :
- Interior Views: Provides users with immersive 360-degree panoramas of local businesses
- OpenTable Integration: Lets users interact with OpenTable directly from restaurant pages
- Real Time Transit on Mobile: Gives users real time info if a bus is on-time or delayed
- Streetside for Mobile: Brings users street-level imagery + some mobile-exclusive enhancements
Microsoft also redesigned its browser-based image search and maps, reducing the latter’s reliance on the Silverlight plug-in and instead doing more with the power of modern browsers and HTML5.
Traditional search also got a slight makeover, with visual changes being made to how results are returned for musical artists, destinations and movies, among other types of search.
Bing now has 11.8 percent of the U.S. search market, a 48% hump growth since Bing replaced Live search in the summer of 2009, according to Nadell. But even better, he said, is that Bing is now gaining adherents, particularly younger users, who like its visual emphasis, use the site regularly and perhaps, most importantly, recommend it to other people.