On December 15, 2010 Bing announced major updates to Bing search, centered around richer Facebook integration and visually organized experience. For a business, the feature of most interest is how your company’s Facebook presence influences organic search engine ranking.
When the partnership with Facebook was launched in October 2010, your ranking in organic search results was not impacted. The only new feature was that if you search for a keyword and one of your friends on Facebook has liked one of the articles that shows up in the search results, you will see their picture next to that result.
Now Bing has tweaked its algorithm. When you search a keyword, Bing finds out what your Facebook friends are interested in, finds stories they have liked via little “Like” buttons all over the net, and then inserts that into the top results — even if that link would not have appeared in SERP. This feature is currently only available in the US.
Bing now has 11.8 percent of the U.S. search market, a 48% hump growth since Bing replaced Live search in the summer of 2009. Businesses can no longer look at facebook as a fad for youngsters and Bing as a fringe player. You can boost your internet marketing efforts with an compelling facebook page for your business and integrate it with your SEO efforts.
You can create a Facebook page for a company, or for a specific brand or product offered by the business. You need to make the page interesting for your potential customers, to motivate them to “like” your page and share it with friends. If you achieve that, you now an audience whose permission you have to send them relevant messages about your product. You can engage with them and find out what they love and hate about their product use experience.
Interruption marketing – print ads, TV ads, direct mailers, spam emails – no longer work, however outrageous or interesting the advertisement may be. Permission marketing is about engaging the consumer in your marketing campaign by seeking permission to send your communication or get her attention. Today, the busy, harried consumer is no longer listening to ads. She sticks to familiar products, the market leaders. If she has a problem to solve, she listens to her peers and friends. That is why a new product must first reach the innovators, those who love to try new products, and talk about it to their friends. If your product category space is already dominated by earlier entrants, you need to create a ‘Purple Cow’, a remarkable product, and let it loose on the social media sites.
Seven Steps to Market your Product on Facebook
1. Add a Facebook Like Box to your Web site, or blog site and give people an easy way to discover and follow your Page and to share it with facebook friends.. Add a link to the Facebook page to your standard e-mail signature.
2. Update Page frequently : Make sure you are adding content frequently. You want to provide a reason for the Facebook page fans to check in and see what’s new. Equally important as the is the content of the posts. You can post news or stories related to your business and provide unique commentary or insight. You can also use the Facebook page to provide tips, tricks, or information content. Rather than just talking at the audience, though, try to incite comments and feedback from the members to foster a sense of community with the customers.
3. Images : In recent weeks, the social network has added a slew of photo enhancements that Page owners should exploit. You can now upload hi-res photos up to 2048 pixels wide or high. In combination with the lightbox interface and the removal of pagination (all album photos appear on a single page), photos now really offer huge opportunity to better engage brand fans.
4. Groups : Facebook recently introduced a New Groups feature for private, one-to-many communication channels, with group chat and document uploading — which make them ripe for intelligent brands and marketers to employ to their advantage. You can use your Face Group for :
a. Consumer Review Groups: Instead of hosting customer or product feedback sessions via your own tools, invite members to participate in private group sessions via the New Groups. It’s a win-win for both parties because participants will feel more at home in a familiar environment, which may make them more likely to participate and provide higher quality feedback.
b. Event Groups: If you host networking events, conferences or seminars, consider letting participants know prior to, or following, the event that you’ve created a group for further discussion.
5. Facebook Questions is another new feature which lends itself to Page owners, who can respond to questions as their business. Page administrators can also post questions directly to their Pages, with the activity also showing up in the News Feeds of your Facebook fans. Questions can be a marketing tool for soliciting organized feedback in a way that also exposes the business to larger audiences, should fans post and share their answers.
6. If you have a physical store, Facebook’s Places is a potential digital tool for creating a tangible connection between your online profile and your offline venue. Try to be creative and inspire in-store customers to share the “I was here” message with a place check-in that gets distributed to their Facebook friends and posted to your Place Page. At this time, the Places application is available to users in select countries with mobile access to the Facebook application for iPhone, Android, Blackberry v1.9, or touch.facebook.com. Places will be rolled out more broadly and to other mobile devices and the web in the future
7. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with “Add to cart” buttons, which actually took them away from Facebook to the merchant site. Now users can conduct an entire sales transaction without ever leaving the Facebook environment using e-commerce apps like Alvenda and Payvment. Payvment is free and comes with full integration with Facebook and a seamless Facebook experience, product search, Facebook-wide shopping cart system (their “Open Cart Network” technology) that enables customers to complete their purchase from any storefront on Facebook, ability to customize with HTML, and TRUSTe privacy
Professional SEO Outsourcing company in India, Ananya SEO Company has expertise in Search Engine Marketing, Social Media Marketing and website development.