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Bing brings Facebook Effect to organic search

On December 15, 2010 Bing had announced major updates to Bing search, centered around richer Facebook integration and visually organized experience.Prior to this, the ranking of your website on SERP in Bing was not significantly impacted by your presence on social media sites – Facebook likes, tweets, posts on Facebook Pages. Bing has enhanced the Facebook effect with its announcement on 16 May 2011. When you search a keyword, Bing finds out what your Facebook Read more…

By seoguru, ago
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Does Yahoo Search Direct match up to Google Instant?

On 23 March, Yahoo announced launch of Search Direct. As you begin to type search term in search box, completed search terms will appear in a drop down box, and you will see  the most relevant or top search results in the expanded search box. Yahoo calls it ‘rich answers’.  This is obviously a direct hit against Google Instant. Yahoo claims it is fast, and the rich content is stored in its own servers, not Read more…

By seoguru, ago
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The importance of being social online for businesses

Bing made a splash with integration of search results with Facebook ‘liked by’ friends links. Bing holds currently only 12% to 15% of search market, so as a business you might dismiss social networking only for nerds and restless young. All along Google too had its stake in social search with a social circle link below search results since 2009. Now Google has made the social graph more important to organic search with its announcement Read more…

By seoguru, ago
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Leverage new Facebook and Bing features for marketing your business

On December 15, 2010 Bing announced major updates to Bing search, centered around richer Facebook integration and visually organized experience. For a business, the feature of most interest is how your company’s Facebook presence influences organic search engine ranking. When the partnership with Facebook  was launched in October 2010, your ranking in organic search results was not impacted. The only new feature was that  if you search for a keyword  and one of your friends on Facebook has liked one of the articles that shows up in the search results, you will see their picture next to that result. Now Bing has tweaked its algorithm. When you search a keyword, Bing finds out  what your Facebook  friends are interested in, finds stories they have liked via little “Like” buttons all over the net, and then inserts that into the top results — even if that link would not have appeared in SERP. This feature is currently only available in the US. Bing now has 11.8 percent of the U.S. search market, a 48% hump growth since Bing replaced Live search in the summer of 2009. Businesses can no longer look at facebook as a fad for youngsters and Bing as a fringe player. You can boost your internet marketing efforts with an compelling facebook page for your business and integrate it with your SEO efforts. You can create a Facebook page for a company, or for a specific brand or product offered by the business. You need to make the page interesting for your potential customers, to motivate them to "like" your page and share it with friends. If you achieve that, you now an audience whose permission you have to send them relevant messages about your product. You can engage with them and find out what they love and hate about their product use experience. Interruption marketing – print ads, TV ads, direct mailers, spam emails – no longer work, however outrageous or interesting the advertisement may be. Permission marketing is about engaging the consumer in your marketing campaign by seeking permission to send your communication or get her attention. Today, the busy, harried consumer is no longer listening to ads. She sticks to familiar products, the market leaders. If she has a problem to solve, she listens to her peers and friends. That is why a new product must first reach the innovators, those who love to try new products, and talk about it to their friends. If your product category space is already dominated by earlier entrants, you need to create a ‘Purple Cow’, a remarkable product, and let it loose on the social media sites.

Seven Steps to Market your Product on Facebook

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By seoguru, ago
articles

Bing Battles Google with visual appeal and Facebook updates

On December 15, 2010 Bing announced major updates to Bing search, centered around richer Facebook integration and visually organized experience. For an SEO company, the feature of most interest is how your company’s Facebook presence influences SERP. When the partnership with Facebook  was launched in October, your ranking in organic search results was not impacted. The only new feature was that  if you search for a keyword  and one of your friends on Facebook has liked one of the articles that shows up in the search results, you will see their picture next to that result. Now Bing has tweaked its algorithm. When you search a keyword, Bing finds out  what your Facebook  friends are interested in, finds stories they have liked via little “Like” buttons all over the net, and then inserts that into the top results — even if that link would not have appeared in SERP. This feature is currently only available in the US. (more…)

By seoguru, ago
articles

Leverage Social Media for SEO

SEO is changing rapidly, and one of the biggest forces driving those changes is the increasing importance of  social media. Search engines  change to deliver increased user satisfaction. In Google's case, this is measured by click-through rates, low bounce rates, and a variety of other metrics. Google's sources for this data include: Google Analytics, the Google Toolbar, Custom Search Engines, and user behavior within the search engine itself. With Bing and Facebook pushing new and innovative ideas, such as such as Bing Social Layer : Facebook “Liked By Your Friends” feature integrated into Bing organic search results  the pressure on Google is enormous. (more…)

By seoguru, ago
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SEO using synonyms and google tilde operator

One of the key SEO factors to rank high in SERP is content.  The page should have compelling, high quality content  that not only attracts interest, but motivates visitors to link to the page and share the link through social media plug-ins like digg, facebook, Delicious. One of the ways to create great content for search engines is optimized ‘Keyword Targeting’, which  helps a search engine understand what a page is about. Keyword Targeting’ is not about more usage of a keyword term/phrase or keyword density.   The Number of Keyword Repetitions on short pages is 2 to 3 and on longer ones, it is 4 to 6.  Do not use more or stuff content with keywords than makes sense in the context of the copy. Watch Matt Cutts on balancing great content with Link popularity (more…)

By seoguru, ago
articles

Bing Search now leverages Facebook’s Social Data

In April 2010, Facook announced three social plugins: Like, Activity and Recommendations plug ins, Open Graph Protocol, and Graph API. Facebook “Liked By Your Friends” feature is now integrated into Bing organic search results. To see the integration at work, you have to be logged into your facebook account.  When you search in Bing, depending on the search terms, you could see a new Liked By Your Friends section within your search results. In this, you will see links which have been “Liked” by your connections or friends on Facebook. (more…)

By seoguru, ago
articles

Impact of Google Changes on SERP – Mayday and Google Instant

Google May Day Algorithm Change A major change in Google search algorithm took place in May 2010. The algorithm has been tweaked for long tail queries such that higher quality sites appear in SERP. Individual long tail queries would not provide much traffic, but in aggregate can provide a significant amount of traffic. Large sites with product pages that would not have individual links into them, be several clicks from the home page or be hidden behind search forms (dynamic pages), and may not have unique and value-added content on them would be impacted. Smaller sites with good or even better unique content, but with few incoming links, and attracting little traffic should be benefited. (more…)

By seoguru, ago
articles

SEO for Bing and Yahoo post merger by Ananya SEO Company

After Yahoo and Bing announced their partnership for PPC advertising and organic search services in 2009, the landscape of internet search engines, their ranking order and nature of SEO work required of webmasters has changed dramatically. Up till now, webmasters had to contend with four major search engines – Google, Yahoo, ASK and MSN. With the release of Microsoft’s Bing in 2009, the market shares Google and Yahoo went down by few percentage points. In July 2010, comScore reported  Google share of searches in US at  65% with Yahoo far behind at 16.7%. Microsoft's Bing search engine got 11 percent share. In August 2010, Bing and Yahoo announced the transition of search infrastructure of Yahoo to Bing for results in English in North America – U.S and Canada. Users in these two countries will see ‘powered by Bing’ in small point size when they search in Yahoo  for Web pages,  image, and video on both desktop and mobile devices. The two companies, Yahoo and Bing, have not announced roll out dates for other countries, but by the year 2012, expect search queries in Yahoo to be driven by Bing index for all countries. (more…)

By seoguru, ago