Do you want more website traffic, conversions and sales?
What is SEO?
Search engine optimisation or SEO is the process of improving the rank or position of your website pages and other properties such as videos, social media profiles or local listings appears in the “organic” search results of search engines like Google, Bing and Yahoo.
“Organic” search results and traffic are free : you do not have to make payment to the search engines.
Why your business needs SEO
It is estimated that the first three organic search ranking positions attract around 55 percent of all click-through and Page 1 gets 75 percent CTR. This means that only 25 per cent of clicks go to page 2 and beyond. People are impatient and Google is getting better at answering queries in the featured snippet (the answer box that appears above the organic results) and in first page itself. It is not surprising that 75% of users never go beyond the first page of search results.
Our SEO strategy will put your website in first page of search results. You will leave competition behind.
Local search constitutes 30 percent of all search volume on mobile (Source : Google). Many of those queries signal intent to buy. With SEO, people will find you easily in search results and in map results.
While implementing SEO, user experience on website will improve, which will lead to increased engagement and conversions. With increased visibility, potential customers will find you across the buying journey. Their awareness of your brand and trust will grow.
SEO is an ongoing process because Google makes thousands of algorithm updates in a year. Your competition is doing SEO. If you begin to lag and fall far behind, and it will be tough to regain your position.
The good news is that SEO is comparatively cheap. Good SEO foundation will help for many years. SEO works 24/7 all through 365 days a year.
Our SEO Services
Ananya SEO Consultants are experts in the changes to Google and Bing Algorithms, and follow Google Webmaster Guidelines and white hat SEO.
When you hire us as your SEO Company, you can trust that we will deliver long term SEO results, and your website rankings will be on top and remain stable.
Google updates like Penguin which penalize spamming or practicing SEO against its guidelines are now continuous. Would you risk your business by engaging a bad SEO consultant ?
Our SEO includes link analysis to prevent any future Google penalty. Winning in organic search results gives small businesses a level playing ground. They can compete effectively against the big boys of the industry without spending mega bucks on traditional forms of advertising. With our proved SEO methodology, your site will rank on top in Google, yahoo and Bing. In keywords that get the highest and relevant traffic : not keywords selected by the SEO vendor, which get you no leads.With Google stamping down hard on what it deems unethical SEO, it would seem that SEO with its aggressive link building is dead. If you retain a SEO vendor who practices ‘black hat’ or unethical SEO, your website may witness initial jump in rakings, but soon it will get hit by Google’s penalty and its rankings will fall disastrously and so will traffic. In such a situation it will take months to recover.We have perfected a state-of-art SEO process that will make your website dominate on search results!
Ananya SEO company follows ethical SEO as per Google guidelines, and will never make false promises. Our approach to SEO is up to date with latest Google algorithm changes. Our SEO is holistic : We will look at your business, current marketing strategy, what your competitors are doing, and assess your online presence. No two companies are the same, and hence a single SEO strategy will not work for all websites. Our SEO is customized for each customer.
Our SEO Services includes keyword research, site architecture review, content writing, on-page optimization, link building, social media optimization, web analytics.
When you retain us as your Search Engine Optimization Company, our expert SEO consultant first does a business consultation to map out your industry sector, target audience, your products, competitors and your internet strategy. We then conduct an analysis of your website to baseline current status with respect to search engine ranking, site traffic, number of pages indexed by search engines and incoming links.
We will research keywords using tools for all keyword variations, “buying keywords”, niche or long tail keywords, geographic or regional keywords or industry-sector keywords, related keywords. We then shortlist high potential keywords, which attract high volume of search traffic. This list is mapped against number of competing websites. It is not possible to rank high for top competition keywords in short term. Our keyword strategy plans medium term and long term target keywords. We will target keywords set which will drive the maximum traffic, yet are feasible for getting top ranking.
Our team of SEO consultants is expert in on-page and off-page optimization techniques and factors. Our expertise spans : Geographical targeting for SEO, Static and dynamic sites, SEO for international sites. We evaluate your website, list out problems, check incoming links , check missing links, and website design issues which prevent search engines from indexing all pages or following internal links.The target keywords are woven into page content, meta tags, anchor text for hyper links, and page title. Keyword targeting for all pages is key on-page SEO method.
Google HummingBird and RankBrain updates process the most relevant pages based on the intent of the search query, not just individual words. It will show pages which match the meaning of the whole query, even if the exact word in the query does not figure in the page. We need to focus on concepts while writing content, not just keywords. This is done by researching related searches, synonyms and co-occurring terms.
SEO Link Building
As the first step, we will analyze your current inbound link portfolio. In the second step, using sophisticated SEO tools, we will check your competitions’ back links and select suitable sites, based on relevance and page rank. Both steps will yield an initial list of targeted list of sites for link building campaign. Our link building strategy starts with building great content that authority sites and topic-related websites would be glad to link with. We do not exchange links with link farms, or use reciprocal linking, both being of dubious value and unethical.